Waymark Comms is structured around three engagements, each tailored for a different stage of a company's narrative arc. The work is selective — we go deep with a small number of clients at a time, and only take on work we believe in.
The standards are relentless.
The result is singular.
Every engagement includes an AI visibility audit, new media strategy, and active earned media outreach — from drafting and pitching to placement. These aren't add-ons. They're core to how we operate.
01
Narrative Foundation
Define the story. Sharpen the edge.
Best for companies and leadership teams at the cusp of going to market — pre-launch, pre-raise, or mid-rebrand — who need an ownable narrative, stronger market language, and a credibility foundation that holds from pitch to press hit.
What's Included
Founder narrative development, company positioning, messaging architecture, editorial pillars, executive messaging and talking points, story angle development, and a positioning memo you can hand to any stakeholder and know it lands.
What You Walk Away With
A sharper articulation of who you are, what you stand for, and why you matter now. Distinctive language that travels across media, investor, sales, and brand conversations. And a real earned visibility push — not a strategy document left on the shelf.
Timeline
4–6 weeks. Remote-first.
02
Narrative Amplification
Amplify the story. Build a drumbeat the market can feel.
Best for companies with a narrative foundation in place who need sustained execution — stronger angles, authored content, and consistent visibility across media, platforms, and conversation.
What's Included
Thought leadership strategy and execution, op-eds, bylines, and POV development, LinkedIn and executive content, campaign and milestone messaging, pitch development, editorial calendar management, and select media, podcast, and newsletter placements.
What You Walk Away With
A consistent drumbeat of intelligent, market-facing content. More opportunities to place your company in the conversations that matter. And content that builds authority with both human audiences and AI-driven discovery.
Timeline
3-month minimum engagement, starting at $5K/month.
03
Fractional Comms Lead
Steward the story. Sustain the pressure.
Best for companies that need senior communications leadership without building an in-house function. Also for agencies and consultancies that need immediate director-level support without the hassles of a full-time hire.
What's Included
Ongoing strategic counsel, narrative stewardship across company milestones, executive positioning, thought leadership pipeline management, media program oversight, reactive messaging support, and editorial planning across functions.
What You Walk Away With
Director-level narrative leadership without full-time overhead. A story that stays sharp as the business evolves. Consistent pressure on market perception, media relevance, and visibility.
Timeline
Ongoing. Selective and capped.
Your Questions, Answered.
What makes Waymark different from a PR agency?
1
Most agencies are built on overhead — layers of account managers, junior associates, office leases, and recycled playbooks. Waymark Comms is built on craft. Nick is a writer first, obsessed with what makes a story work. You get one senior mind who builds the narrative and carries it into the market. No handoffs. No bloated retainers. 1:1 support through the duration of every engagement.
What is AI visibility and why does it matter?
2
AI tools increasingly shape how companies are discovered, compared, and evaluated. According to Gartner, over 95% of sources cited in AI-generated answers come from earned, non-paid content — and half of those citations turn over within 13 weeks. That means narrative quality, structured positioning, and consistent publishing are no longer just good communications. They're how companies stay visible. Every Waymark Comms engagement includes an AI visibility audit to ensure your narrative is built to be found, not just published.
Who does Waymark Comms work with?
3
Founders from pre-seed through Series B and beyond. Operators and executives at growth-stage companies. Agencies and consultancies that need senior narrative support without a full-time hire. The common thread isn't stage or sector — it's a belief that the story matters and a willingness to get it right.
How is this different from hiring a ghostwriter or content agency?
4
Ghostwriters produce content. Content agencies produce volume. Waymark Comms builds narrative architecture, then actively carries it into the market — pitching reporters, securing podcast appearances, placing op-eds, and building the earned media presence that compounds over time. The deliverable isn't more content. It's earned credibility.